Explaining a Concept Research Paper Essay Example | Topics and Well Written Essays - 1000 words - 3

Explaining a Concept Research Paper - Essay cause). THESIS STATEMENT With due consideration to this aspect, the essay intends to explain the supposition of viral marketing. The objective of the essay is to inform the marketers regarding the signifi dismissce of viral marketing in the present era. Furthermore, the essay also discusses certain real life experiences of viral marketing. EXPLANATION OF VIRAL MARKETING The word viral is used in dedicate to define such a marketing practice where the messages regarding a particular stain are spread through the word-of-mouth method from one calculator system to the other. An important component of viral marketing is that heap spread the marketing messages, developed by the marketers. An effective viral marketing is characterized by controversy, partnership involvement and exclusive celebrity engagement. In viral marketing, a message needs to be unique and essential feature a vital concept which encourages the audiences to share the me ssage with their friends. Viral marketing at magazines is also deemed as a marketing program that acts as a virus, capable to copy itself and spread from one person to the other. In viral marketing, the messages can reach the target audience in quite a less amount of time and at a low cost (National Media Museum, What is Viral Marketing?). ... In this way, viral marketing establishes a word-of-mouth thrill. The messages in viral marketing can arrive in different formats such as in the form of videos, pictures and applications or games among others. These digital formats can easily be shared by people who are connected through social networks (National Media Museum, What is Viral Marketing?). The effectiveness of viral marketing depends on the number of audiences who are viewing and spreading the brand messages developed by the marketers. People play a vital role in the notion of viral marketing, because they actually perform on behalf of the brand. Thus, in regulate to become succ essful, marketers need to understand the motivational aspects of people for spreading viral messages. On the basis of a study conducted by Milward Brown, it is observed that there is a strong relationship between inducing the enjoyment of brand messages and ensuring the possibility of forwarding them to the people. However, enjoyment alone is not sufficient to inspire individuals to share the messages. The massages must have certain additional scopes such as being pleasant, humorous or funny among others which are most likely to be spread by the viewing individuals (Hollis, Millward Browns Pov). SIGNIFICANCE OF VIRAL MARKETING FOR MODERN MARKETERS Viral marketing has created a strong sense of excitement for modern marketers and often it appears as an important marketing strategy. It is possible for marketers to be benefitted from the perceptions of viral marketing, due to an increased level of usage of social networking. According to a study of milling machine and Lammas, in the ye ar 2009, about 142.1 million Americans, 46.6 million Japanese and 31 million Brazilian people accessed the social networks. Popular