Marketing Essay Example | Topics and Well Written Essays - 750 words - 49

Marketing - Essay Example In addition to Andrew’s competitive market analysis could be seen as a huge opportunity by increasing awareness through a different target audience, product development and to avoid the retaliation of competitors. However stealing competitor’s clients could result in the retaliation of other competitors on the long run and an increase in costs. Overall in this case SPARK has more opportunities than problems to deal with (Quinn, 56). The company tends to spend a lot of money in marketing their services. The aim is to draw the attention of clients who would somewhat not think about insurance. Professionals say a number of people only consider policies when they are befallen with an accident, purchase a new car, move, or renew their current agreement, which normally happens twice a year, at most. This otherwise could led to poor sales profit of the company which has devastating effects to its economic growth. The advertisement mean to be used should be those that can reach the majority of the people. Because of this, SPARK Company lacked correct management where the means used in the advertisement were not of availability to all the esteemed and prospective customers. This reduced their selling power hence a reduction in the profits gained by the company. This calls for a changing in its strategic management so that newer ways could be obtained to facilitate maximum publicity so as all the clients can be reached a nd may develop interests in investing with the company (Quinn, 78). The reduction in interest earned by the company is articulated to poor management and management strategy taken by the company in the advertising sector. The advertisement is always the key to any business. This is because advertisement is always the selling strategy of the company as it helps publicize itself to its prospective customers. For any business organization or firm, advertisement helps to bring